Always outnumbered. Generally overdresssed.

Tuesday, December 23, 2008

Installation 1/135 - Camera phone, blog, digital advertising media.

Today I'm going to branch out from the normal fare of swearing, pessimism and prejudice that has been alienating increasing segments of my readership into creating large-scale advertising-based conceptual art pieces, using just this blog, my mobile phone camera and existing advertising media. There, that should irritate the six of you that are still reading.

This first piece is called "How do you know I'm not really important?"

It's based on the two enormous LCD advertising screens at the eastern edge of the Westfield site in Shepherds Bush. The screens are designed to show a series of ads at 96 sheet size to the traffic circulating on the Shepherds Bush roundabout - this they do without subtlety. However, as a pedestrian, having picked your way across the eight lane motorway intersection, with its murderously brief light-changes, you're then directed into a paved, litter-filled trench (actually the entrance to the old, now, spookily, sealed subway) which puts you out of the sightline of the two billboards. This gully is intermittently flooded with light from the adverts overhead, which you, both too close and too low, are unable to see.

The effect is a lot like having someone at a party ignore you to shout over the top of your head at the person they really want to talk to and is both demeaning and somehow disarmingly honest. Hence the title.

It's also slightly like something from Bladerunner.

Anyway, the installation is open from now, until it eventually crumbles into rust and cinders. So hurry down and see it.

There's fuck all work here today, so aside from laughing at the art director, who is doing some last minute recession Christmas "shopping" from the stationary cupboard I might don my slippers, light my pipe and write a bumper post on Patrick Hamilton, alcoholism and Christmas. Until some officious HR munchkin comes and sprays me with flame retardent foam.

No comments: