What, really? That is just a crazy-good deal.
The people that run this shop seem to be east African Sikhs. They burn fragrant incense within their shop and keep their beards and moustaches safe by wearing tiny nets.
As well as the normal more-than-a-pound shop fare of buckets, bath plugs, really hideous plastic flowers and toilet brushes with a kind of oily blue fluid within the transparent part of the brushholder which holds the shitty end of the brush, and fake fish and fishtank seaweed, so that, having scrubbed a skid mark off your loo-pan you can pretend you're a like decadent sultan who insists on plunging his shitty loo brush into a tank of ravenous coprophagic tropical fish, they also sell brand name products, for instance, Colgate toothpaste, which tastes oddly salty and not a bit like Colgate toothpaste should and, when you read the small print on the back of tube, turns out to be actually the Federal Republic of Nigeria's rendition of Colgate toothpaste.
The men in these shops, they call me "Boss" – because I am so.
W12 can support seven types of shop:
- More-than-a-pound Shops
- Generic Halal Chicken outlets (at the north end of my road I have Chicken Shack to the south Tennessee Fried Chicken)
- Pawn Brokers
- Betting Shops
- Charity Shops
- Shops that offer "Mobile Unlocking" with and without auxiliary "Calling Card Vendors" seated outside on wheely chairs.
- Afro Hair and Beauty Product Shops
- Book shops
- Chichi deli cafes
- Record Shops
- The Westfield
- Video Shops
I would say it was a very rare occurrence.
Anyway, I'd thought maybe of angling this one round to the importance of branding or the opposite but it realised it would just be futile either way.
I think it's safe to say that no-one in Shepherds Bush gives two shits about branding, and who am I to buck the trend?