|In a perfect world, all adverts would look like this one, from the back page of today's Guardian.|
2. Where is the URL?
3. Yeah but, how will they know how to get to iTunes?
4. Could they be holding iPods?
5. I can't see that one's face, can we shoot again?
6. Won't people think they work for Apple or something?
7. Where is the price?
8. Research says people don't like Ringo, can we take him out?
9. Where are the brand colours?
10. Can we make the logo bigger?
The perfect ad by the perfect agency working for the perfect client on the perfect product.