Where do you turn in times of trouble? When you don't know what to do and you need comfort and advice? That's right, you turn to Google. A couple of years ago a basement-level geek at Google released details of a searches from a load of users onto the internet, and was promptly sacked. Not only were they incredibly intimate and revealing ("How do I get back at my cheating wife?"), they were also extremely easy to trace, since everyone Googles themselves every once in a while (don't worry, you won't go blind). The thing is that using Google is so easy, so much a part of our lives, that using has become reflexive - like an extension of the consciousness, or the will. As soon as I want something I Google it. Even things that I can't afford, or probably shouldn't want at all.
Google have discovered that it has an extra use as a kind of rapid epidemiology. When people get the flu, they Google it.
If you don't like having your searches logged you can use Cuil, in stylish black. Personally I don't mind it, like I don't mind there being ugly pictures of me on Facebook. After all, it is my ugly face.