How not to write. No.1

Try to beat my high score of 5000m on this.

The copy and the music really do a lot. Anyone know what this is written in/on?

UPDATE: That really is the flash game equivalent of meth amphetamine. It's beautifully designed.

• It's an escape game, but you can never escape.
• To play again, you just hit the jump button - so you have no time for your ego to kick in and stop you, you're just suddenly playing again.
• There's only one button.
• The music is excellent.
• The sound effects are excellent.
• It's really exciting, but it looks like you could run it on a BBC Model B.
  
• There's no explanation, it's just laden with stuff that is suggestive of a story.
  

Can I nominate it for a D&AD pencil? Or something. Can we nominate the bloke that made it to be president this year? Or is that all over already?