Monday, July 06, 2009
Am I missing something here?
I suspect this is not ironic, which is why it feels weird. As one of the greatest advertisers of the late 90s and early 00s VW made irony their own.
Direction (by Noam Murro) is a bit odd. The singer keeps doing things just out of shot that you can't quite see.
I'm also having to fight off the implication in the final frame that he's going to drive full pelt into the front of an oncoming lorry. Because isn't that glowing light at the end of the tunnel a film convention for death generally?
What do you make of it?
UPDATE: Maybe it is ironic, with the sheep in the Butchers van. And the end line. I'm confused.
(I'm not into bashing DDB by the way. Unlike Mother whose work I dislike before I've seen it.)
Posted by william at 11:55 am