Tuesday, June 09, 2009
Make ads not art
I've always loved this clip. I love the way you watch it think, 'but how is he going to answer this question in the relatively tiny amount of time left once the interviewer has finally shut up?' And then he does, and with spare time for goggling around the room.
I sort of like advertising, and I really like art, and I think it's very important that the two aren't mixed. Sometimes when you read George Pelecanos and he says things like 'she reached over to turn off the alarm on her Sony Sleepmaster' or whatever you just feel like someone has taken a shit right into your brain.
And Transformers the Movie, that turned into a hideous co-branding gang-bang. Can you imagine being the screenwriter that had to manage this particular branded intervention?
He killed himself soon afterwards.
Don't even get me started on Casino Royale.
A piece of writing can't be a piece of writing with all the demands of its own integrity met whilst also being an advert. Just like you can't make a really good advert if you're trying to get some other message across, even if it's how clever or original or artistic you are.
There's also this clip on YouTube, which, with the translation, is very much like something from a David Lynch film.
I think I'm getting blogging fatigue, it's where you get sick of holding forth to an empty room. I really need an illustrator, just to break the monotony. Are you an illustrator?
Posted by william at 11:06 pm