Always outnumbered. Generally overdresssed.

Friday, February 27, 2009

Narcissim Cont.


Brother Stevie is still MIA (presumed working), Brother Alex has got a job emptying the spittoons in a Rio brothel, so no illustration today I'm afraid.

Instead I'm going to take the opportunity to engage in some unrestrained navel gazing. Wednesday's was my 100th post and it would be a shame to let it go by without some kind of self-congratulation, this being an advertising blog after all. February has been the busiest month so far, with hits at 3,734 (3,735 with you reading this, thank you very much). The most flattering figure I can find is 12,578 page views this year - but I think some of my regular readers may be a little refresh button-happy. One Irish reader (called Phil Hickes), appears to have this blog as his homepage, as I can find no other explanation for the incredible amount of time it's open in his browser.

I had a big spike (fnar!) around the Sausage Pizza post at Morgue World Magazine. My thanks, as always, Mark. Have you noticed the porn SPAM links you're getting in your comments? Not from me in that case, but definitely adds to the authenticity.

The agency roll includes DDB (hello Feargal), BBH, Fallon, JWT, Wiedens, McCann, AMV, Saatchis, Mother, Publicis and O&M. Student readers come from University of the Arts, Watford and Sunderland - the tutors insist they read it, as kind of cautionary tale.

I also have one regular reader from the Zoological Society of London. I'm always pleased to see you, whoever you are.

I suspect I may have been on a couple of all-agency check-out-this-arsehole emails, I can tell because I've got loads of hits to the same post from the same agency - if this happened at your agency I can only apologise. No one should have to read this stuff, if your employer is encouraging you to do so it may be time to seek legal advice.

But it looks like someone at Watford circulated Dave's post: very sound advice after all, just what the young people need.

In the light of these stats Google have started trying to press advertising on me. As you may gathered, I'm not that keen on advertising. I browse with Adblock Plus and advise you to do the same. The model for bloggers who want to advertise is libertarian, gossip-monger Guido Fawkes. He makes an absolute fortune, to add to the absolute fortune he made in the city, advertising vibrators to MPs. Since his blog is also more or less the house magazine of the House his space also looks good to those with a political axe to grind, as they can reach journalists and politicians, as a dead-eyed media buyer might say, "where they come to the water."

The problem with advertising to advertisers is that, whatever they tell you, they aren't very influential. In fact they're peculiarly powerless in the media structure - because the ideas that they have to peddle are dictated by brands. Which means the only things you can sell to them are books on advertising and marketing, which would make the whole blog look really dull and self-involved. I mean, more dull and self-involved.

I like the clean, ad-free layout. Art Directors, when they stumble on to this blog, often mention the Courier type - it's not an accident - nor is the way that it all looks pretty nasty. I want it to look honest and there's nothing like a lot of advertising around the place to make it all tawdry and false.

That said, I could probably relate to advertising one or two things, not related to advertising.

I don't know what products would want to be associated with the horrible shit that I feel the need to share with the industry I no longer work in.

K. suggested Gentleman's Relish, which is an evil-smelling anchovy paste I eat in vast quantities.

Anyway, when I feel like I can't do advertising I look at this graph.

6 comments:

Integral said...

I take it I'm the Sunderland reader.

I'm not a student though.

I'm a copywriter stuck working in PR, who is becoming increasingly pissed off at the bloody inconvenientness of the economic global meltdownathon and consequential utter lack of any fucking jobs whatsoever.

So if anyone's reading this from Robson Brown, Different or Cravens, please gis a job.

If I'm not the only reader in Sunderland, though, gimme a shout and we'll have a beer to discuss death-fixated, ex-advertising creatives' blogs.

Soz for begging for a job in your blog's comments, Gordon. But it seemed to fit rather nicely into a post about narcissism.

PH said...

Did you ever see Scamp's 'day in the life of' in Campaign? Mine's very similar to that. If I was on Kyle it would be titled 'blogs are ruining m life.'

9.00 Work
9.01 Check blogs.
9.02 Check blogs.
9.03 Check blogs.
9.04 Work
9.05 Check blogs...ad infinitum.

Glad to help boost your viewing stats anyway.

bushchild said...

Explain to me how you know who's reading your blog? Where do the names come up? What other information do you get about us? and why does nobody warn us that you know all this stuff about us...just by looking at your blog? I am troubled by the reversal of the scopic power dialectic.

Gordon Comstock said...

I have a sitemeter which tells me not just how many hits I've had, but the IP addresses of the viewers. Once someone clicks on a link or a comment button, it also tells me how long they've spent between doing that and logging on. This quickly became so fascinating that I upgraded to fancier one that will show me all of my readers on a map - with a lat/long reference.

Many of the IPs are also attached to agencies - so I get a reading on that too.

I know people's names if they comment and email me, or if they've told me. I don't have an application that does that, but if anyone knows of one do let me know.

Mike Laurie said...

you should get hitwise, you could work out how much people earn, where they shop and how often they pick their nose.

El said...

So you can see that after I said on Saturday that I was going to read it, I did then actually read it. Not that I am at all defensive or anything.