Tuesday, January 06, 2009
Just another slimy bore
Horrible isn't it?
I don't mean Iggy Pop doing an ad, he can do whatever he wants - he did a really nice print execution for Levis in the 90s, before he was fashionable again, that just had him and Ice T and said something like "501 - True Originals" on it - it's just this is a terribly badly written spot that wastes an amazing opportunity - the fact that Iggy is now 60 and is living proof that you can take huge risks and not just live to tell the tale but revel in it, live an enviable life, surely might have yielded something better than this?
This is the man that said, "if I'm sitting at the table, I want to be playing for the highest stakes possible" - clearly someone who's aware of the uniqueness of his existence, the probabilities involved and the importance of risk. For an insurance company? They could have written such a good ad about him. It makes me want to cry. What a fucking waste.
Obviously it's better than the John Lydon butter ads - that is its own kind of awful.
After that you may need to remind yourself of his greatness...
Jeezus - irony of ironies, Stooges guitarist Ron Asheton was found dead at his home in Ann Arbor today. What is the probability of that? In fact, this whole post, with the ad, and with my analysis of it, followed by this subsequent revelation about Ron Asheton's death would be a much better ad about the total, downright perverse unpredictably of existence and hence the necessity of life insurance than the one the creative team wrote.